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Overview of Kik and MediaLabKik Messenger, developed by MediaLab AI, Inc., is a freeware instant messaging app available on iOS and Android platforms. Originally launched in 2010, Kik gained popularity for its unique features, including the ability to send GIFs and engage with bots for various services35. After MediaLab acquired Kik, the company aimed to revitalize the app by implementing new features and improving user experience.In-App ResourcesKik offers various resources to enhance user interaction:Messaging Features: Users can send text messages, images, videos, and GIFs. The app also supports group chats and public communities.Kik LIVE: This feature allows users to interact with streamers in real-time, creating a dynamic community environment23.Bots: Kik has integrated various bots that facilitate interactions with brands and services, allowing users to order products or get recommendations directly through the chat interface3.Kin Cryptocurrency Integration

The Kin cryptocurrency was initially introduced to incentivize user engagement through activities like surveys and gaming. Users could earn Kin by participating in these activities and spend it on digital goods within Kik. However, recent developments have raised questions about Kin's future in the app.Current Status: As of mid-2023, there is uncertainty regarding Kin's integration within Kik. Although MediaLab had previously committed to purchasing $1.5 million worth of Kin over 15 months to support its ecosystem, many features that utilized Kin have been stripped away1. For instance, chat backgrounds that were once purchasable with Kin are now available for free1.Earning Kin: Users could earn Kin through daily surveys and tipping other users. At one point, over 750,000 users were actively earning Kin each month1.Purchases with Real MoneyWhile Kik has shifted away from using Kin as a primary currency for in-app purchases, there are still opportunities for users to spend real money:Kik Coins: Users can purchase Kik Coins directly within the app. These coins can be used for various features such as:Chat Themes: Users can buy unique themes to personalize their chat experience.

Stickers and Emojis: Special stickers and emojis are available for purchase to enhance messaging.Future ProspectsMediaLab has indicated ongoing development for Kik but has not provided clear plans regarding the future of Kin within the app. The focus appears to be on enhancing user experience through new features rather than relying heavily on cryptocurrency as a transactional medium.ConclusionKik has evolved under MediaLab's ownership, focusing on community building and user engagement. While the initial promise of Kin as a currency within Kik has diminished, the app continues to offer various resources and opportunities for users to engage with each other and brands. The future direction of Kik will likely depend on how effectively MediaLab can leverage its existing features while exploring new avenues for monetization and user interaction.